MiPhone
This commercial would show different iphone users and how they use their iphone. They would be texting, using the GPS, listening to music, talking on the phone,or using the internet. They would all be doing their favorite hobbies (surfing, reading, relaxing) and using the iphone at the same time. After each person was shown in action, it would cut to a clip of them talking to the camera and holding their phone out. Each person would say "this is Mi Phone" and as they said "Mi Phone" the word "MiPhone" would appear on the screen.
"Miphone" is pronounced "My phone"